Alive Core values

Hackathon I Consulting I Conferences

Transform your culture with values that drive performance

WHY VALUES HOLD THE KEY
TO SOLVING COMPLEX
ISSUES

Do your core values feel like empty words?
What if they were the missing link to unlocking growth and results?

Too often, core values are misunderstood:

  • Seen as decoration, not direction
  • Displayed but disconnected from reality
  • Reduced to behaviors, instead of shaping decisions.

But the truth is, values are powerful drivers of transformation.

According to Schwartz’s theory, values:

  • Are beliefs fueled by emotion
  • Shape judgment and guide choices
  • Influence decisions at every level
  • Drive action and impact.

BRINGING VALUES
INTO WORK—FOR REAL

So, how do you communicate them and ensure they stick?
Inspired by civil engineering, we created the HR Engineering©approach to integrate values directly into work.

Our method empowers your teams to:

  • Build a shared understanding of values
  • Align values with strategic objectives
  • Connect values to daily tasks
  • Embody and live the company’s collective values.

MAKE YOUR CORE VALUES
A DRIVING FORCE

The impact:

  • Craft a culture that stands apart
  • Execute projects that resonate with meaning
  • Eliminate confusion, reduce absenteeism, and lower turnover
  • Make your core values come alive—every day.

 

Values may differ individually, but shared values define your organization. Let’s transform your culture with values that inspire, engage, and drive real results.

Let's transform your 
Core values
into reality!

BOOK A MEETING

Pascale SZTUM

"The Multicultural Expert”, Partner

I hold an MBA, degrees from Sciences Po, and a background in law, which have been the foundation of my global journey across five continents, working with over 50 nationalities for the last 25 years.

This diverse experience has shaped my deep, practical understanding of cultural dynamics in the corporate world. As a prolific author, my research has been published in Belgium and the United States, reflecting my commitment to bridging theory with real-world application.

My career spans influential roles at global giants like Unilever, Toyota, ING, Commerzbank, and BMW, where I’ve brought transformative impact.

Beyond my corporate achievements, I am passionate about empowering others as a skilled trainer and coach, dedicated to fostering growth and unlocking potential.

Marcel FREI

"The Civil Engineer", Co-Founder

With 10 years of dedication to civil engineering, Marcel discovered his passion in the BIM method, where he leads the digital transformation of engineering processes.

Currently serving as Head of Digitalization, BIM Engineer, and Project Manager at Dr. Deuring + Oehninger AG in Winterthur, Marcel drives large-scale transformative projects that shape the future of the industry. His ability to manage projects worth up to 20 million reflects his expertise in delivering structure, organization, and efficiency.

Beyond his operational role, Marcel is a key pillar of HR Engineering, contributing as a strategic advisor. He leverages his technical expertise to refine and develop our innovative methodologies.

An inspiring leader, empathetic, analytical, and pragmatic, Marcel blends vision with precision, turning challenges into opportunities. His approach unites engineering rigor with a passion for digitalization, creating solutions that leave a lasting impact on teams and organizations alike.

Eliana FREI

"The HR Innovator", Co-Founder and President

With nearly 10 years of hands-on experience in HR (HRBP, Project Manager, Recruiter), she has helped shape high-performing and engaged teams in demanding environments.

Her career spans top-tier sectors — from banking in Geneva (Banco Santander, Crédit Agricole next bank) to cutting-edge tech at Sony in Zurich, where she led HR for the AI R&D division in Switzerland. In this role, Eliana drove employee engagement and retention during rapid growth, creating frameworks that supported innovation and stability.

Eliana has spearheaded strategic HR initiatives that make real impact:

  • Expanding branches across German-speaking Switzerland.
  • Embedding corporate values into daily workflows.
  • Transforming teams into champions of change and performance.
  • Structuring work to foster meaning, alignment, and efficiency.

Certified in VMA® Value Analysis, a leading multidisciplinary engineering methodology, Eliana excels in structuring complex projects with clarity and purpose — creating shared understanding that drives results.

From executive meetings to hackathons, Eliana connects the dots between leadership vision and real-world execution, keeping everyone on the same page.