Our hr engineering© Approach

Less stress & turnover, more meaning & efficiency

FROM CIVIL ENGINEERING
TO ORGANIZATIONAL
CHANGE

Just as no building is built without a blueprint, no organization should transform without a clear architectural plan.

Without it? Scattered efforts, repeated mistakes, demotivation, stalled projects.

OUR METHOD:
3 TARGETED HACKATHONS

  • Hackathon 1 – Alignment: Understand context, clarify goals, identify blocks

  • Hackathon 2 – Design & Prioritization: Choose key levers, co-create solutions

  • Hackathon 3 – Prototypes & Activation: Turn strategy into an actionable plan

THE DELIVERABLE: THE
ARCHITECTURAL PLAN OF
YOUR TEAMS

A visual, mobilizing, and actionable roadmap that:

  • Makes leadership’s vision tangible

  • Aligns teams around shared priorities

  • Defines roles & responsibilities clearly

  • Links strategy to objectives, KPIs, OKRs

  • Provides a lasting reference for execution

THE IMPACT

  • Eliminates “popcorn initiatives” that scatter efforts

  • Improves clarity, communication, and consensus

  • Turns teams into advocates and accelerators of change

  • Reduces stress, disengagement, and turnover

    Our goal? To make your teams as synchronized and effective as a Formula 1 pit crew – precise, fast, and fully aligned around one mission.

We help you to
do more with less
through innovative ways

BOOK A MEEETING

Pascale SZTUM

"The Multicultural Expert”, Partner

LinkedIn Profile

I hold an MBA, degrees from Sciences Po, and a background in law, which have been the foundation of my global journey across five continents, working with over 50 nationalities for the last 25 years.

This diverse experience has shaped my deep, practical understanding of cultural dynamics in the corporate world. As a prolific author, my research has been published in Belgium and the United States, reflecting my commitment to bridging theory with real-world application.

My career spans influential roles at global giants like Unilever, Toyota, ING, Commerzbank, and BMW, where I’ve brought transformative impact.

Beyond my corporate achievements, I am passionate about empowering others as a skilled trainer and coach, dedicated to fostering growth and unlocking potential.

Marcel FREI

"The Civil Engineer", Co-Founder

LinkedIn Profile

With 10 years of dedication to civil engineering, Marcel discovered his passion in the BIM method, where he leads the digital transformation of engineering processes.

Currently serving as Head of Digitalization, BIM Engineer, and Project Manager at Dr. Deuring + Oehninger AG in Winterthur, Marcel drives large-scale transformative projects that shape the future of the industry. His ability to manage projects worth up to 20 million reflects his expertise in delivering structure, organization, and efficiency.

Beyond his operational role, Marcel is a key pillar of HR Engineering, contributing as a strategic advisor. He leverages his technical expertise to refine and develop our innovative methodologies.

An inspiring leader, empathetic, analytical, and pragmatic, Marcel blends vision with precision, turning challenges into opportunities. His approach unites engineering rigor with a passion for digitalization, creating solutions that leave a lasting impact on teams and organizations alike.

Eliana FREI

"The HR Innovator", Co-Founder and President

LinkedIn Profile

With nearly 10 years of hands-on experience in HR (HRBP, Project Manager, Recruiter), she has helped shape high-performing and engaged teams in demanding environments.

Her career spans top-tier sectors — from banking in Geneva (Banco Santander, Crédit Agricole next bank) to cutting-edge tech at Sony in Zurich, where she led HR for the AI R&D division in Switzerland. In this role, Eliana drove employee engagement and retention during rapid growth, creating frameworks that supported innovation and stability.

Eliana has spearheaded strategic HR initiatives that make real impact:

  • Expanding branches across German-speaking Switzerland.
  • Embedding corporate values into daily workflows.
  • Transforming teams into champions of change and performance.
  • Structuring work to foster meaning, alignment, and efficiency.

Certified in VMA® Value Analysis, a leading multidisciplinary engineering methodology, Eliana excels in structuring complex projects with clarity and purpose — creating shared understanding that drives results.

From executive meetings to hackathons, Eliana connects the dots between leadership vision and real-world execution, keeping everyone on the same page.