Our hr engineering© Approach

Less stress & turnover, more meaning & efficiency

An architectural plan
 To align YOUR teams

Have you ever observed about the coordination needed to construct a building?

Construction projects rely on an architectural plan that serves as a guiding framework. Each team creates their own plans and processes based on this main plan. While adjustments can be made, the overall vision remains unchanged.

Now, imagine the chaos if the construction teams did their job without this shared plan. The result will be:

  • A disorganized site
  • Scattered efforts
  • Increased unnecessary work
  • Repeated mistakes
  • Compromised motivation
  • A project that stalls or even fails.

 

In civil engineering, this scenario is unthinkable.

A holistic MAP
 to align your vision
 and Effective work

HR Engineering© brings the same level of rigor through the creation of “architectural plan”:

  1. Making the management’s vision and expectations tangible thanks to a holistic map
  2. Aligning teams with this map, adapting it based on feedback, and ensuring management approval
  3. Developing a shared understanding 
  4. Designing prototypes for each solution with the teams
  5. Connecting the ultimate goal to both individual and collective work (objectives, KPIs, OKRs)
  6. Clearly defining roles to avoid surprises
  7. Supporting you all the way to implementation.

Eliminate
"popcorn" initiatives
 That spread efforts

HR Engineering© helps eliminate “popcorn” initiatives that spread efforts. This ensures that every action directly contributes to the ultimate goal.

The result?

  • Improved communication and consensus
  • Turning your teams into advocates
  • Faster implementation
  • Optimized use of resources
  • Reduced stress and silent disengagement
  • Lower turnover.

 

This approach is flexible: annual action plans, project launches, team alignment at the service, department, or company level.

Your team as
 A formula 1 pit crew

Our goal? To turn your teams into a force as efficient as a Formula 1 pit crew, changing tires in under 2 seconds – the result of meaningful and effective work, both individually and together.

We help you to
do more with less
through innovative ways

BOOK A MEEETING

Pascale SZTUM

"The Multicultural Expert”, Partner

I hold an MBA, degrees from Sciences Po, and a background in law, which have been the foundation of my global journey across five continents, working with over 50 nationalities for the last 25 years.

This diverse experience has shaped my deep, practical understanding of cultural dynamics in the corporate world. As a prolific author, my research has been published in Belgium and the United States, reflecting my commitment to bridging theory with real-world application.

My career spans influential roles at global giants like Unilever, Toyota, ING, Commerzbank, and BMW, where I’ve brought transformative impact.

Beyond my corporate achievements, I am passionate about empowering others as a skilled trainer and coach, dedicated to fostering growth and unlocking potential.

Marcel FREI

"The Civil Engineer", Co-Founder

With 10 years of dedication to civil engineering, Marcel discovered his passion in the BIM method, where he leads the digital transformation of engineering processes.

Currently serving as Head of Digitalization, BIM Engineer, and Project Manager at Dr. Deuring + Oehninger AG in Winterthur, Marcel drives large-scale transformative projects that shape the future of the industry. His ability to manage projects worth up to 20 million reflects his expertise in delivering structure, organization, and efficiency.

Beyond his operational role, Marcel is a key pillar of HR Engineering, contributing as a strategic advisor. He leverages his technical expertise to refine and develop our innovative methodologies.

An inspiring leader, empathetic, analytical, and pragmatic, Marcel blends vision with precision, turning challenges into opportunities. His approach unites engineering rigor with a passion for digitalization, creating solutions that leave a lasting impact on teams and organizations alike.

Eliana FREI

"The HR Innovator", Co-Founder and President

With nearly 10 years of hands-on experience in HR (HRBP, Project Manager, Recruiter), she has helped shape high-performing and engaged teams in demanding environments.

Her career spans top-tier sectors — from banking in Geneva (Banco Santander, Crédit Agricole next bank) to cutting-edge tech at Sony in Zurich, where she led HR for the AI R&D division in Switzerland. In this role, Eliana drove employee engagement and retention during rapid growth, creating frameworks that supported innovation and stability.

Eliana has spearheaded strategic HR initiatives that make real impact:

  • Expanding branches across German-speaking Switzerland.
  • Embedding corporate values into daily workflows.
  • Transforming teams into champions of change and performance.
  • Structuring work to foster meaning, alignment, and efficiency.

Certified in VMA® Value Analysis, a leading multidisciplinary engineering methodology, Eliana excels in structuring complex projects with clarity and purpose — creating shared understanding that drives results.

From executive meetings to hackathons, Eliana connects the dots between leadership vision and real-world execution, keeping everyone on the same page.